EP2945339

• Huawei Technologies Co. Ltd.since Oct 16, 2015; EPO record ends Dec 14, 2018

The present invention discloses a method and an apparatus for adjusting streaming media data transmission, which relate to the field of streaming media communications technologies and are capable of solving a problem that playback quality of streaming media decreases due to acquiring of excessive segments with low bit rates. The method includes: acquiring a total duration parameter of streaming media, where the streaming media is formed by at least one streaming media segment that is not played; determining, according to the total duration parameter and at least one preset duration threshold, a bit rate of a next streaming media segment to be acquired; and acquiring a next streaming media segment according to the determined bit rate. The present invention is mainly applied to a streaming media transmission and playback process.